PAC’s general “change strategy” is to use the athletes celebrity status and credibility as models of fitness and pop culture trend setters to “make it cool” to be physically active and fit by:

• Influencing youth to make healthier food and activity choices
• Implementing policy and environmental change necessary to “turn the tide” of obesity at the state and local levels. Ex: social norms, organizational practices, legislative policies, etc.
• Promoting healthy eating and physical activity in schools by implementing key elements of the “Coordinated School Health Program”
• Providing innovative and fun ways to engage kids in healthy eating and active living the neighborhoods and communities.